|
Footprints
CCC
build practical strategic Corporate Social Responsibility (CSR)
Solutions that provide sustainable footprints within our community
while enhancing the profile, culture and profitability of participating
companies.
MAXIMUM
IMPACT
FCCC
Programs are Corporate Social Responsibility investments that are
not only economically viable but result in maximum impact for all
parties concerned. FCCC assists your company to achieve a healthy
triple bottom Line, maximize your branding, increase customer and
employee loyalty, and get full value for every dollar spent.
FCCC
BUSINESS PHILOSOPHY
Every
measure needs to be taken to ensure that business is able to maintain
an entrepreneurial response to social and environmental challenges
and solutions. It is crucial to take into account that good profile,
profitability and bottom line will create a vital supply of prosperity,
funding, human resources, expertise, and other valuable capital
to any Corporate Social Responsibility Initiative.
More
and more we see pressure on companies who disregard moral obligations.
Companies who incorporate better social or environmental practices
into their trading models will strengthen their advantage, companies
who do not will face the inevitable response of consumer and staff
dissatisfaction.
Russell Workman
MD Footprints CCC
Consumers
are moving towards the top of Maslows Hierarchy of Needs and
seeking self realization
if consumers know how
a brand functions and how it thinks and feels
then the new question that has to be answered is what does
it believe in?
Marjorie Thompson & Hamish Pringle
Brand Spirit
|
MUST
ANSWER CSR QUESTIONS FOR YOUR BUSINESS
How
can we remain focussed on the bottom line as well as meet consumers
expectations of good corporate citizenry?
What social issues would we support?
What non-for-profits will make strong partners?
What initiatives will do most good for the company as well as the
cause?
Do we just write a cheque, incorporate social messages in our advertising,
encourage our employees to volunteer, or do we alter our business
practices?
How do we integrate a socially responsible initiative into our current
strategies?
How do we implement a successful social program?
How do we generate internal social support and passion?
How do we measure success?
FOOTPRINTS
CCC PROVIDES
ADVICE AND INFORMATION
ON THESE QUESTIONS
contact us
|